"I think I have taken root in Huai'an"-Interview with Sun Jiajun, Vice Chairman of All-China Taiwan Enterprise Federation and Chairman of Chan Iang Store Fixture(Huai'an) Co.,Ltd.

Since coming to the mainland to invest and set up factories in 1997, Sun Jiajun has been in the mainland for 22 years, and has basically inspected various places. The deepest impression on Huaian is that the service here is very efficient. Party committees and governments at all levels attach great importance to Taiwanese businessmen and Taiwanese enterprises Development. Now, my son has also come to Huai'an and has long been in charge of the operation of the factory in Huai'an. I also bought a house in Huai'an and can stay in the second half of the year. I think I took root in Huai'an and became a place Authentic Huai'an people."

Huaian is destined to take root

Chan Iang Store Fixture(Huai'an) Co.,Ltd. has a total investment of 50 million US dollars. It is one of Sheng Iang Industrial Co.,Ltd.(Taiwan)'s customized prop production, design, and manufacturing bases. It is mainly engaged in the design, production, and production of commercial display space props. Warehousing logistics, assembly and other one-stop services. The company covers an area of 120 acres, with a total construction area of about 71,000 square meters.

"Early last year, construction started. In January this year, it was completed and put into operation. In just one year, a tens of thousands of square meters of factory was built on a wasteland and put into operation to achieve results. Friends from other places often asked me how I did it. The answer is Huai'an's '101% service' and the spirit of'shop small two' on them." Sun Jiajun told reporters.

All along, Huaian has seized the important opportunities for large exchanges, cooperation, and development across the Taiwan Strait, comprehensively strengthened exchanges and cooperation with Taiwan, and insisted on the establishment of Taiwan-funded demonstration zones as an important starting point to promote Huai-Taiwan cooperation and build Taiwan-funded highlands. To enhance the level and level of exchanges and cooperation between Huai-Taiwan and Huai-Tai, and strive to strengthen exchanges and cooperation in various fields such as the Huai-Taiwan economy, to achieve a deep integration of the Huai-Taiwan industry, a strong and deep Huai-Taiwan relationship, and a preferred investment environment for Taiwan businessmen.

"Huai'an's reputation for Taiwanese capital gathering in the new high ground has been highly recognized among Taiwanese businessmen. It can be said that when we look for investment places, Huaian will definitely be considered as a key city." Sun Jiajun's tone was very firm.

With the help of "101% service", the enterprise has been put into operation at the fastest speed. Now, it has been trial production for 6 months. Moving a factory is like moving a house. Everything has to be done from scratch and started again in a strange place. However, for Sun Jiajun, it seems that there is no strangeness in coming to Huai'an. The help of government departments at all levels is as kind and natural as family members.

The administrative examination and approval process involves a lot of matters, what materials to bring, and what kind of processing procedures are all clearly explained at one time. "Our clerk only needs to go once and everything is ok." Sun Jiajun believes that Huaian’s "shop small two" spirit The essence is not only to help you do it, but also to do it for you, and more is to do it for you once. "Huai'an is quick to handle things, not like this one for me. This is also true for other companies. Why do so many Taiwan-funded enterprises choose Huai'an, I think this is the most important reason."

"It's not that I go to them when I have difficulties, but they take the initiative to ask if there are any difficulties. Not only in administrative services, but also in the market business." Sun Jiajun said moved, inadvertently mentioned in a conversation When the company built two spraying production lines, only one of them is currently used. To his surprise, early in the morning, the staff of the government department called and told him that a gear factory next door had spraying business. "With their help, this business has been completed. I think this is the surprise of ‘101% service' except for 100% service."

Enterprises are destined to grow in competition

What kind of concept is Chan Iang Store Fixture? In layman's terms, what is used for people is called furniture, and what is used for product display is called props. Chan Iang Store Fixture mainly produce props used by major manufacturers and sellers to display commodities. The company has more than 280 employees, including 4 senior commercial prop design engineers, 8 process engineers, and 15 production technicians. It is estimated that the number of employees in the later stage will be more than 400.

Sun Jiajun said that enterprises are destined to grow and develop in the market competition. In 1997, because of market and production costs, he came to the mainland to invest and set up a factory in Wuxi to set up his first factory in the mainland. At the time, there were only six or seven Taiwanese-funded enterprises in Wuxi. It can be said that he was one of the first "gold nuggets" to invest in the mainland. Starting from Wuxi, to Suzhou, and then to Huai'an, Sun Jiajun's enterprises grew bigger and bigger.

The enterprise market is mainly for the United States, Canada, the European Union, Japan, Australia and other places, and is an indispensable part of the value-added and incremental sales of many customers' display space. This means that its products must have global delivery capabilities in order to gain an opportunity and advantage in global competition.

Some people think that the market competition is very cruel, why not close when it is not good? Sun Jiajun believes that no matter what industry there will be market competition, will face brutal survival of the fittest, if you gain market advantage?

"Market competition is like a tiger behind you. How do you survive? You don't need to run faster than a tiger, you just need to run faster than your opponent. You can survive." Sun Jiajun believes that no matter how fierce the competition is , As long as faster than the opponent, you can get orders.

Apart from corporate factors, macro market factors are also crucial to gain an advantage in international competition. Factors such as labor quality and huge market constitute the mainland's strong market strength and advantages. More and more Taiwan-funded enterprises are located in the mainland, which is a good example. The production capacity we have now has exceeded people's usual imagination.

Development is destined to adhere to different ideas

Sun Jiajun studied economics in Taiwan, and later studied EMBA at Fudan University, and later became a doctor of economics at Nanjing University. This makes him have a different concept and pursuit of enterprise development.

"Many companies are doing exhibition racks, which requires us to make different companies." Sun Jiajun said that his different companies will start from different production chains and service chains. 
In the past, the production chain was one stage after another, and production was slow and time-consuming. Chan Iang will build a "one-stream" production chain. All product production only needs to be carried out in one section, turning all the sections into a production flow, and improving production efficiency through automation. At the same time, shaping the connected service chain makes the design, production, manufacturing, logistics and other service processes form an effective system to efficiently connect customer needs.

"Enterprises need to earn money, but earning money is not the only purpose. We hope that through our own efforts, we will make different products, make different companies, and call our company's reputation internationally." Sun Jiajun admitted frankly, taking time , This different corporate goal will certainly be achieved.

In Lianshui County, Sun Jiajun also invested in Derun Hotel. At that time, he promised to be the best hotel in Lianshui.

"What I promised, I will definitely do it well. As long as we engage in projects, we will certainly adhere to our standards. Development vision should be long-term, profit is a purpose, but not the only purpose." Sun Jiajun told reporters Say.

Adhere to their own standards, do a different business, let customers leave unforgettable memories. This seems to be similar to Huaiyang cuisine.

Living in Huai'an all year round, the authentic Huai Yang cuisine fascinated Sun Jiajun. "Other people may get tired of eating too much, but I love eating more and more. Think about it, Huaiyang cuisine is like the city of Huai'an. The longer you live, the more you like it. When you leave here one day, My heart is full of reluctance. The customs, delicious dishes, simple people and thousands of years of history and culture here are the best memories in my heart."

"Chan Iang Store Fixture will continue to strive for innovation, development and progress on the road of creating a store atmosphere, pursuing store vitality, and ensuring the store's long-term sense of mission based on the concept of customer first and service first." Sun Jiajun told reporters Say.

In Sun Jiajun's view, Huaiyang cuisine is fascinating because of its different flavor and background. For the same reason, an enterprise will attract customers, it must be because of the unique development concept behind it.